White Antarctica • The Software Design & Development Company



Custom Website
united states
Paris, France

A new visual identity and digital experience for an urban farm in France

case study
Vision Management
UI/UX Design
Backend Development
Frontend Development
Database Development
Mobile Development
Quality Assurance
The requirement.
Our client Champerché is an official FoodTech500 urban vertical farming company based in France, that uses an innovative combination of permaculture & hydroponics to grow over 150 species of fruits & vegetables.
This project follows a series of other projects we previously undertook for this client, including the design & development of a farm management system to ensure complete control and automation over the crop cycle and the creation of a custom ERP system to streamline business operations processes across farms, manage inventories, customers, orders & finance.
Following the trajectory set by the client of building an independent software ecosystem for them, we undertook the challenge of imagining a new visual identity and digital experience for their online presence.

Solving for Responsible Consumption and Production and more.

Every project that we take up is aligned to one or more of the UN’s 17 Sustainable Development Goals (SDGs).

SDG #3
Good Health & Well-Being
SDG #9
Industry Innovation and Infrastructure
SDG #12
Responsible Consumption and Production
SDG #2
Zero Hunger
SDG #11
Sustainable Cities and Communities
SDG #15
Life on Land

How we did it.

We were quite clear from the beginning: this website had to be stunning and should unequivocally translate the entire story of Champerché using the best interactive visual cues to immerse the viewer into the company.

We had to design, even in a V1, an eye-catching, instantly visually appealing and interactive website to showcase Champerché to be as revolutionary a company as they are. Furthermore, the experience had to be delightful regardless of the platform, be it a laptop, a tablet or a mobile phone so its responsiveness would be taken into account in our designs.

Point 1

We created a new visual identity for Champerché.

Point 2

We designed it in French and English.

Point 3

We developed a blogging system.

temperature monitoring

A structured Design Process


A detailed Style Guide


A V1 full of promises


The impact it had.

Besides the fact that Champerché now has a website that actually looks different from the majority, with its own style and identity (and because you end up having the opportunity to alter the page structure as per your wishes), the strategic decision they took of moving from WordPress to a custom solution laid the foundation for future additions and modules, such as their e-commerce platform, a future mobile application or their last-mile delivery module for transporters. The possibilities are fundamentally endless once you go custom.

Champerché does not depend anymore on WordPress software updates & its security vulnerabilities, nor on any third-party plugin for which they have no hold on crashes. Similarly, they won’t ever face the content & copyright issues anymore, including the royalty-free access to their data for which WordPress does own a right.

Wordpress at the end of the day is a glorified content management system CMS. A larger technology ecosystem has so many different moving parts that stitching together multiple 3rd party technologies to make core functionality work is never a good idea when targeting long term and exponential growth. Bespoke development prepares you for any challenge that comes your way, the technology stack gracefully dancing in sync with whatever path your business decisions take you on. This is the decision Champerché successfully took.

Screenshot of App

Fascinating times.

We feel a profound gratitude for having such projects come our way and that motivates us even more to beat all odds.

Our team

3 designers, 4 developers, 2 testers, 1 architect

12 weeks

We completed all this in a matter of just 12 weeks.

1 commitment

Our heart and soul from vision to deployment.


The tech stack we chose.

There is a reason why we set our standards so high: adaptability, efficiency, scalability.

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What the client had to say!

We have yet to experiment with various industries but we’re skilled enough to take risks and keep our good reputation going!

quresh profile

Antarctica is an expert company in the field of software development. We feel they are a true extension of our technology team. They are great listeners, give insightful recommendations and have been solid mentors throughout our journey.

Vincent Félisat

Head of IT, Agritech Company

We excel at solving complex issues and delivering exceptional products to the market.
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