White Antarctica • The Software Design & Development Company



19 Apr 2023 4 min read

UI/UX: The Power of Visual Storytelling


By Surabhi Warick


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I see life as a film and film as my life.

I see life as a film and film as my life.

My mom introduced me to films at a young age, since then, cinema has played a significant role in my life, igniting my creativity and curiosity. As a kid, I spent most of my time engrossed in watching movies more than anything else. The compelling stories and emotions of the characters and the pressing question of how people achieve what they do behind the scenes, was what drew me towards films in the first place.


I see life as a film and film as my life.

I believe visual communication and storytelling represent an endless spectrum of possibilities that we as children imagined but forgot to live as adults. So when the time came to pick a profession for myself, I leaned on my long time passion for cinema and Arts and chose Animation Design as my Undergraduate program. Being someone who could never stop reading fiction, combined with the ability to bring my imagination to life is a skill I gained, for which I am very grateful and do not take for granted.


Illustration serves a meaningful purpose. Even for penguins.

But how does one make use of this storytelling ability in the UI UX space?

At Antarctica, I realized that user experience and storytelling aren’t all that different.

User journey maps, for instance, are a sort of storytelling used in UX.

Just as every novel has an exposition, action, climax, and conclusion, so does a user journey map. It starts by creating a timeline out of a sequence of user actions in its most basic form.

The timeline is then enhanced with the users thoughts and emotions to develop a narrative. This narrative is condensed and polished, ultimately leading to a visualization. 

The field of illustration is at once highly visible while being invisible.

Simply put, illustration is the visual imagery that is best known for interpreting, depicting, explaining, and/or decorating the words in books, newspapers, and online media.

In fact, illustrations go far beyond that. Consider even emojis.

The most well-known examples of illustration are the pictures that accompany our favorite books and magazine articles. The field of publication illustration began there, and artists there have created some of the most iconic pictures.

Illustration truly serves a purpose rather than being a decorative feature.

It aids in facilitating and enhancing communication and interactions.

Illustration is what ultimately touches our souls and I love that.

Come draw penguins with us :)









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By Surabhi Warick



Antarctica is a software concept, design and development company that builds easy to use applications and architects complex to build ecosystems. We do it for people who believe just like us that fighting climate change isn’t an option, it is our generation’s utmost duty.

So we made it simple: the things we do, the products we build, the services we render, must either protect our mothers or protect Mother Nature. Said otherwise, our mission is to either save lives or save Life, penguins included.

We are the good side of technology. We are Antarctica.

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